We are committed

We do what we have to because it's good business. We do what you want and like because we're committed.

Valeria's Beauty Center has been a presence in the downtown Dayton, Ohio area since December 1999. Owner, Valeria Perry and her staff offer a full service hair salon and day spa designed to soothe and relax each client.

The outstanding support and continuous encouragement received from the City of Dayton and the Downtown Dayton Partnership have been a very important part of this 19-year journey.

Valeria's Beauty Center was awarded Dayton's Better Business Bureau (BBB) Integrity Award. This award is presented to businesses demonstrating significant, unique and continuous commitment to exceptional customer service, trust and fair play in the marketplace and day-to-day living. The award winners perform during moments of truth, as well as demonstrate high ethical standards through policies. training and/or staff. They exercise outstanding internal business practices, practice honest competition and have a reputation in the community for sound ethics, service/products and community service. They also promote truth in advertising, exceed customer expectations and support the ideals of your Better Business Bureau.

Ms Perry's personal vision has become the mission of the entire staff...expand and develop others pursuing a career in this industry and ultimately making a difference in our community. The bottom line is GROWTH... every day, every month, every year.

In pursuit of the vision, Valeria's has partnered with Creative Image Institute of Cosmetology and the Ponitz Career Center (formerly Patterson Career Center) to give graduating cosmetology students the opportunity to gain experience and build a clientele. We also actively recruit graduating students from the area beauty and business schools.

Valeria's participation in the Montgomery County Youthworks summer program giving teens jobs for the summer and a very valuable learning tool to prepare them for their futures and life in general. Our participation in this program started the summer of 2003 and continues today.

Focusing on growth, Valeria has expanded her brand to create her own hair care company. Ms Perry launched JohnP Hair Care collection in 2018. Ms Perry offers business opportunities in the community.  The result of these opportunities is that both businesses achieved much success, thanks in part to her continued focus and a willingness to help others.

To view and purchase JohnPHaircare products click on the link below

Valeria Perry

Valeria Perry, owner of Valeria's Beauty Center LLC. Ms. Perry has worked in the Beauty Industry for over 30 years. During that time, she has distinguished herself in business, with numerous awards including The BETTER BUSINESS BUREAU INTEGRITY Award winner. Ms. Perry is a native of Dayton, she attended John H. Patterson Cooperative High School for cosmetology. She is a graduate from Computer Tech a division of University of Pittsburg. She received her Master of cosmetology from Dudley University, North Carolina. Valeria is a licensed instructor in several states. She is also a licensed make-up artist and participated in several photo shoots. She is a licensed relaxation massage therapist, hot and cold stone. She also has other higher education certifications.

Ms. Perry has worked in many areas of the Beauty Industry.  She traveled as a National Trainer / Platform Artist and Instructor for their Basic school Program for Dudley Products Inc., sharing a wealth of Business Building Knowledge with students, beauty professional, and business owners. She is part owner of (VSS) Vision Source Seminars. VSS provides in- salon classes/ workshops. Her passion shows in everything she does from teaching to helping others become successful in the Beauty Industry.  This helped to raise the standard to not only meet but also exceed the expectations of the industry.

Ms. Perry's personal growth was when she climbed Mount Sinai, Egypt. Through much prayer and nearly 4 hours later she climbed 7,498 ft. to the peak. She had wonderful experiences entering several pyramids. While walking through the streets of Jerusalem, Tele Aviv, GIZA, Paris, Holland and Amsterdam it gave her a since of Wow. "This is my life"

It important for Ms. Perry to give back to her Industry. She mentors youth daily through her business. She has internship programs providing communication, leadership and life skill to prepare youth and young adults for the workforce. She has partnered with many organization such as, Youth Works of Dayton, Cut It Out Program-Salons Against Domestic Abuse, Making Strides Against Breast Cancer, and the Go RED for Women Program just to name a few. She is also involved with the local Beauty schools. She is on the Board / Council with Creative Images and Pontz High School.

Ms. Perry's ultimate goal is to change the way people view the industry. She strongly believes, if you change the way you look at things, THINGS WILL CHANGE.

The Blessing continues.